The Gilbert Kimbi Google Analytics 4 Course

297 000 FCFA

Responsable	Gilbert Kimbi
Dernière mise à jour	17/04/2025
Membres	1

Cours
Avis

Before We Start

1Leçons ·
- Environment Setup: 10x Your Productivity in 10 Minutes
Introduction To Web Analytics

3Leçons ·
- Analytics Course Overview
- Introduction To Web Analytics
- Target Personas And The Sales Funnel
Web Analytics Fundamentals

10Leçons ·
- Web Analytics Fundamentals
- What Is Google Analytics
- 5 Big Changes & What To Expect In The Future
- Users. Sessions. Pageviews
- AABC or AEMRDT?
- Understanding Conversions
- Dimensions & Metrics
- How Does Tracking Work
- Privacy Concerns
- Client vs Server Tracking
Building Your Measurement Plan

5Leçons ·
- Mapping Google Analytics To Your Business
- Conversions Vs. Goals In GA4
- Measurement Plan: Conversions
- Measurement Plan: KPIs
- Measurement Plan: Segments
Examples of Creating Measurement Plans

5Leçons ·
- Your Measurement Plan Template
- Ecommerce
- Agency or Consultant
- Saas
- Brick-And-Mortar
Setting Up Google Analytics

6Leçons ·
- GA4 Is Always Changing
- Account Structure
- Managing Multiple Accounts
- Account & Property Setup
- Permissions & Access
- Pro Tips On Setting Up A New Property
Installing Google Analytics

2Leçons ·
- Introduction To Google Tag Manager
- Adding Google Analytics To A Website
Hands-On Tracking Setup

12Leçons ·
- Debugging And Testing
- Events
- Event Types
- Parameters
- Standard Dimensions & Metrics
- Custom Dimensions & Metrics
- Conversions
- Audiences, Segments, And Comparisons
- Cross And Subdomain Tracking
- Pro Tip: GA4 Is Buggy!
- Campaign Tracking And Channels
- Walkthrough Of Using The UTM Tracking Sheet
Further Configuration

4Leçons ·
- Excluding Own Traffic
- Linking Google Ads
- Linking Google Search Console
- Ecommerce Tracking
Google Analytics Reporting Interface Walkthrough

13Leçons ·
- Reporting In Google Analytics
- Ad Hoc Analysis Vs. Regular Reporting
- Standard Reports: Acquisition
- Attribution Questions And Issues
- Standard Report: Engagement
- Standard Report: Monetization
- Standard Report: Retention
- Standard Report: User (Demographics & Tech)
- Real-Time Reports
- Customizing Standard Reports
- Custom Reports -> Explorations
- Sharing & Exports
- Protip: Keyboard Shortcuts
Campaign Tracking Examples

4Leçons ·
- Campaign Tracking Examples-Lead Magnets
- File Downloads
- Purchases
- Social Media Campaigns
The Analytical Mindset

8Leçons ·
- The Analytical Framework
- Discovering the Best Channels for Each Funnel Stage
- Creating a High-Converting Lead Magnet
- Discovering Your Most Profitable Organic Keywords
- Discovering Partnership Opportunities
- Understanding the Source of a Drop in Conversions
- Understanding If You’ve Been Impacted A Google Update
- Bonus: Setting Up Alerts
Creating Dashboards With Data Studio

8Leçons ·
- Introduction To Google Data Studio
- Setup And Data Sources
- Dimensions & Metrics
- Chart Types
- Filters & Date Ranges
- Comparisons
- GDS Resources, Tips, & Tricks
- Walkthrough: Creating Your Dashboard
Implementation Troubleshooting

4Leçons ·
- Top Learning Resources
- Testing and Debugging: A Recap
- Dealing With Spam Traffic
- Scope: User, Session, Event
GA4 Migration

2Leçons ·
- Migration From UA To GA4
- Quick Tips For Migration
Bonus: Taking Analytics Further

1Leçons ·
- Using Your GA4/GTM Setup For Other Tools
Google Analytics Certification

1Leçons ·
- Earn The GA Certification
Wrapping It Up

1Leçons ·
- Course Summary